It should come as no surprise that the label on a wine can have a significant impact on sales. I know I’ve seen some wines where the label totally “wowed” me and other labels that have made a wine appear unappealing to me. But this is a wine with a label that I just don’t get at all. It features a cartoon rabbit chilling on the beach with sunglasses, a cooler full of bottles on ice and a glass of wine in hand. This is not a label that makes me want to buy—or even taste—this wine.
The first thing I thought when I saw this label was, “can they do that?” If you’re as old as I am, you may remember the Hamm’s Beer Bear from many years ago. You don’t see this advertising icon around anymore because it was made illegal for beer companies to use cartoon characters in their advertising. But does the same law not apply to wine??? I assume someone at the winery must have looked into that before approving this label… at least I hope so.
But ultimately, it’s not the label that matters. It’s all about the wine. Considering the fact that I know I would be biased against this wine if I saw the label before tasting it, I should note that this one was tasted blind—as most wines reviewed here are.
Simple, but pleasant on the nose with black cherry, cola and a touch of tobacco. The palate has good fruit with cherry and blackberry flavors, but not a lot of depth. A strawberry flavor comes into play on the finish. It’s an OK and drinkable wine, but not one I would geek out about.
Wine: Wild Hare Cabernet Sauvignon
Variety: Cabernet Sauvignon
Disclosure: This wine was received as a sample.