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Chardonnay in a Box?

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One of my goals with Cheap Wine Ratings is to take some chances.  Try wines that the average consumer may be afraid to try.  I know there are some hidden gems out there, and I want to discover them and share them with all of you.

French Rabbit ChardonnayToday I tried something new: French Rabbit Chardonnay.  French Rabbit comes in a box.  What?  You actually drank boxed wine?  Yes, I did.  I’m not one to get hung up on stereotypes.  Most people assume that wine in a box is bad wine, but many also believe that just because a wine has a screw top or a plastic cork that it’s bad.  I know I’ve had some fabulous wines with screw tops and plastic corks, so why not give this boxed wine a try?  And technically this packaging isn’t a box, it’s a Tetra Pak.

French Rabbit is actually the next generation of boxed wine… or, um… Tetra Pak wine.  It’s a bit different from the boxed wine of the 80’s and 90’s with the spigot on the box.  French Rabbit is created by a company named Boisset America, and their focus is environmentally friendly wine producing.  From the farming to the packaging, they strive to be ecologically friendly and I applaud them for that.

Unfortunately, while I admire their environmental aspirations, the wine didn’t win me over.  It didn’t have much flavor to it.  It had a bit of fruitiness, apple and citrus.  But it also had a slightly plasticy flavor to it (I assume this was from the packaging).  Perhaps it was a psychological thing, but I doubt it.  I was actually really curious and was hoping that I would enjoy the wine more.  The biggest problem was that the flavor lacks the personality of the marketing around it. 

One thing I did like is that the package is a full liter versus 750ml.  The packaging is also supposedly 100% recyclable, although if I put this into my recycling bin with a bunch of glass bottles, I would bet money that they recycling truck would take the glass bottles and leave this thing in the bin.  I don’t know if I’ll try another varietal from French Rabbit.  We’ll see.

Resources:
French Rabbit Website

Tim Lemke Tim is the founder and chief reviewer at Cheap Wine Ratings since 2007.

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