Apothic Red – Popular for a Reason

I’ve written about previous vintages of Apothic Red and it’s a consistently popular wine among everyday wine drinkers.  I’ve had a few folks ask me about the recent vintage lately, so I thought I’d revisit this one with the 2012 vintage.

This wine is a fruit bomb.  The aromatics are filled with strawberry, raspberry, plum and cherry.  It also reveals some spice notes, such as nutmeg and chocolate.  There’s nothing subtle about it.  The palate is also all about the fruit.  While it’s technically a “dry” wine, it’s on the sweeter side of dry.  Juicy strawberry, cherry, plum and cola flavors abound in this wine.  There’s a touch of silkiness to the mouthfeel and the acidity is sufficient.  The finish is moderately long, with lingering sweet berry flavors.  I wouldn’t call this wine sophisticated or elegant, but it sure is easy to drink it.

So why is this wine so popular?  Is it the marketing?  Is it the label?  Is it the taste of the wine itself?  Is it the distribution?  Is it the price?

I think it’s a combination of those things that drives the popularity of this wine.  The label is eye catching, it’s pretty darn cheap and it seems to be available everywhere that sells wine.  But the wine has to taste good to get people to buy it again.  And it does.  Like I said, it’s easy to drink.  It’s approachable and tasty — and that’s what most folks want from their wine.  It’s not a wine to tuck away in the cellar or save for a special occasion.  It’s a wine to just enjoy.  So, enjoy it!

Wine: Apothic Red
Variety: Zinfandel, syrah, cabernet sauvignon and merlot
Vintage: 2012
Alcohol: 13.5%
Rating: 86
Price: $14.00
Disclosure: This wine was received as a sample.

Find Apothic Red with Snooth